Increasing rates of piracy, threats to intellectual property loss and strenuous global competition are faced by software vendors at large. Licensing of software can be difficult to assure its proper enforcement and often are unclear whether they are put into practice in the manner software publishers intend. Vendors run the risk of unauthorised duplication and distribution of their software, and a significant dollar loss in software profits has been a direct result of software licensing schemes being either disregarded or circumvented, having a detrimental effect on the software market.
Software piracy affects all economics worldwide. The Eighth Annual BSA and IDC Global Software Piracy Study released by the Business Software Alliance in 2011 reports that losses in the commercial value of PC software piracy rose to $59 billion in 2010, an unprecedented record high. Such losses represent a measure of potentially high user dissatisfaction from lowered quality of and increased security risk from illegal software, and are damaging not only economically, but also to the innovation of software development as a whole.
Conventional licensing solutions unmistakably are not sufficient in today’s market, and factors such as the nature, capability and convenience of software licensing solutions have been a disincentive for strong intellectual property protection by software companies.
Secutech’s comprehensive UniKey range offers sophisticated hardware-based software and data protection solutions apt to the protection needs of software companies. UniKey enables the assurance of compliant software licensing, and furthermore provides the flexibility of versatile licensing schemes and assists in the management and distribution of software, saving invaluable software publisher’s time, intellectual property abuse and revenue loss.